The mission statement of Gulfcoast Women In Networking is “Women Helping Women to SUCCEED!” and Judy is committed to your success whether it be through the many interesting guest speakers she schedules, the various ways she markets the group to bring in more members with whom to network, or the additional membership perks she is continually looking to add.
Be sure to join us at our next monthly meeting for an inspiring experience with a community of business women that’s committed to helping one another grow! Submit your RSVP today and don’t hesitate to reach out with any questions.
GWIN Business of the Month
Mary Carol Sullivan, Freelance Creative
P.O. Box 1708
Venice FL 34284
Graduating from Carnegie Mellon University in 1986, with a BFA in ART, deposited me into a marketing career in the middle of a lot of new technology, and industry challenges and experimentation. During my senior year, I was asked to be part of a group experimenting with computer technology designed for the artist and give feedback. It was magic to me! I instantly understood the technology as a tool — and was hooked. After decades of graphic design, coordinating meetings, printing, technology changes, and deadlines, I’m a commercial graphic artist …and strategic planner!
Upon graduation, I began a position at a small suburban Philadelphia firm that was pioneering computer generated typesetting. I then landed as Creative Director for the largest designer branded luggage manufacturer in the country. My next move was as Art Director for a Philadelphia Agency. In the beginning, I understood the programs, and was talented. I was a sponge — listening to and learning from printers, marketing executives, peers, clients, purchasing staff, trends, etc. I learned purposeful design and branding, marketing, how all effects sales, guides consumer interest, and effects corporate growth. I discovered my ability to develop and work within strategies, spot trends, achieve marketing goals, instruct and lead talent teams, and communicate with executive staff and clients.
In 1994, I established Arachne, a full-service marketing and design studio working with businesses of all sizes. I also enjoyed working with other entrepreneurs; coaching them to discover their core goals, define their brands, and develop tangible purposeful marketing materials. Since a move to SWF in 2017, Arachne is now operating as Mary Carol Sullivan. I create and manage visual communications that ensure strategy and goals are met. I support marketing by producing print and digital media solutions. I unlock messages and stories. I listen, research and review, find the inspiration, use the appropriate technology and tools, make connections, and work towards keeping budgets and schedules on track.